gravitylink began with a simple question: how do you centralise the state of your organisation’s product evolution at a time when building is becoming democratised? Engineers ship directly, designers push changes, and AI writes code at accelerating speed. The old flow of specification, approval and controlled releases is fading, replaced by faster decision-making at the edges. That speed is of course valuable in so many ways, but it also makes alignment fragile. Information gets buried, context slips away, and awareness gaps form. As work fragments across GitHub, Jira, Linear and Slack, product leaders can easily a hold of who shipped what, why, and how those choices are shaping the product. You’re still expected to anticipate consequences, answer questions and connect execution to strategy, yet the signals are scattered and incomplete.
That is why in the next era of product development, observability becomes essential, that is being able to understand the internal state of a complex system by looking at its external outputs. Put simply, as building becomes faster and easier, leaders require constant awareness of what is being shipped, why it was shipped and what impact it’s having. Without that visibility, time gets consumed by the hunt for clarity instead of shaping direction.
Today, getting that understanding is slow and reactive. If you want revisit exactly what changed, how it maps to strategy or what impact it had on customers, you hunt through repos, set up meetings, cross-reference tickets and scroll threads. It can take hours, sometimes days, and by the time you’ve built a picture, the product has already moved on. Whether you’re zoomed in on a single product or zoomed out across multiple repos, the challenge is the same: the truth is fragmented.
gravitylink exists for what comes next. Every time a pull request merges, it captures what changed, describes its impact on the product/customer experience, and maps it to strategic goals, automtically in real time. The result is faster answers to product questions, deeper insight to share across the organisation, more confident conversations with stakeholders, and more time to actually shape the product.
It’s time to centralise your product evolution, and gravitylink is here to help.
